HOKA EU & Running Communities

Jhon Cosgrove is a man of many talents, from running to music to being an all-round lovely man.

I knew while filming with him that HOKA EU had a key focus on running safety, running communities and togetherness. The running community is stronger when people like the crew at Running Late in Southsea get groups together to run, share their experience and passion and to very importantly, keep one another accountable.

Jhon is exactly the right guy to talk about all this! HOKA are the right platform as the new friendly running brand on the block.

Below is the social film, which really got some excellent traction across the usual channels. The key takehome for me personally was, runners love running, community and celebrating what makes them individual but also the same.

Thanks to Jhon for doing the interview and short piece with me!

DIRECTOR: Graham Bradshaw

DOP: Adam Prosser

EDITOR: Graham Bradshaw